A dance school website for children is read by parents, and their questions are always the same: from what age, when are the classes, how much does it cost and can my child try first. For HoreoGrafiya, a Moscow dance and figure skating school, we built the site around those questions.
Choreography, body ballet, jazz, rhythmics, stretching and figure skating each have a page with age groups, timetable, prices and trial class booking.
A parent looking for stretching or figure skating lands on the right page straight away.
Age, timetable and prices are on the page, so staff do not repeat them by phone.
Booking a trial is easier than buying a membership, and the site leads to that step.
HoreoGrafiya teaches children six disciplines that differ in workload and age. Parents look for classes near home, check timetables against school, compare prices and want to know whether their child will enjoy it.
Each discipline has a page covering what children do, from what age, when classes take place, the price and how to book. Figure skating stands on equal terms with dance, because parents search for it directly.
An about page and a section for children help parents who have not yet chosen a discipline.
The booking button is on every discipline page, so parents can apply where they made the decision.
Every discipline page answers four questions: age, timetable, price and trial class.
The structure became the base for dance school SEO. According to Yandex Metrica, in January–March 2024 the site received 2,400 to 2,900 organic visits a month, with 2,918 in March 2024.
Disciplines with age groups, timetable, prices, address and trial booking. Without any of these, parents call with questions or go elsewhere.
Yes. Parents often choose a class in the evening, when the front desk is closed, and a form captures that decision.
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