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Website development
InDent

Website development

Dental clinic website development for a neighbourhood practice starts with the patient’s two questions: how much does it cost and when can I come in? InDent, a private clinic near Park Pobedy metro in Moscow, mostly serves people who live or work nearby and look for something specific: caries treatment, hygiene, whitening, prosthetics or implants.

So every service has a page with its price, dentists and booking, offers and instalments are easy to find, and booking takes two clicks from any page.

Project stages

Stage 1
Service structure
  • A page for every service
  • Links between related services
Stage 2
Prices and trust
  • Price next to each description
  • Dentists on service pages
  • Offers and instalments in plain sight
Stage 3
Booking
  • Online booking on every page
  • One-tap call on mobile
Stage 4
Launch
  • Booking and call goals
  • Technical groundwork for SEO
  • Link to the map listing
What we do especially well
A patient from next door decides fast — the site has to answer first.
Price before the call

The cost is on the service page.

Instalments in view

Payment options help with costlier treatments.

Two-click booking

Booking and a call button on every page.

The clinic

InDent treats caries and provides hygiene, whitening, prosthetics and implants. Most patients live or work nearby and choose between local clinics on price, dentist and availability.

What we built

Service pages

Each service has a page explaining the appointment, the price and the dentists who provide it.

Offers, instalments and booking

Offers and instalments are prominent, booking is available everywhere, and bookings and calls are tracked as goals.

The site answers ‘how much’ and ‘when’ before the patient calls a competitor.

Results

According to Yandex Metrica, organic visits rose from 1,453 in October 2024 to 10,144 in October 2025, and the site became the clinic’s main source of new patients. Read the dental SEO case study for details.

FAQ

Should a dental clinic publish prices?

Yes, at least for core services: local patients compare clinics quickly.

Is online booking needed if there is a phone number?

Yes — many people choose a clinic in the evening, when calling is inconvenient.

Let's work on your task?

We will respond within a working day.

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