This hotel SEO case study is about one problem common to business districts: two different kinds of demand. A guest needs an apartment for a few nights, a tenant for months. For Diamond Apartments, the only five-star apart-hotel in Moscow City, we put these queries on separate pages so they would not compete in search results.
The hotel is in the south tower of OKO, with 79 designer apartments from 25 to 110 m², 24/7 service and underground parking. The site runs in Russian, English, Arabic and Chinese. According to Yandex Metrica, it received around 38,000 organic visits a year in 2022, 2023 and 2024.
Short-stay and long-term demand lead to separate pages.
Language versions are linked, so search engines show guests the right one.
A five-star apart-hotel should rank where guests look for that level.
Business travellers, tourists and long-term tenants use similar words but want different things. If ‘daily apartment rental in Moscow City’ and ‘long-term apartment rental in Moscow City’ land on one page, it answers neither well and loses to rental aggregators and agencies.
For search engines a four-language site is four sites in one: each version needs its own keywords, and the versions must be linked so they do not compete. We keep all versions indexed and make sure the right-to-left Arabic version displays correctly. The multilingual site itself was built as part of the hotel website development project.
Each language version ranks for its own queries without taking traffic from the others.
38,750 in 2022;
38,460 in 2023;
38,230 in 2024;
4,404 in the peak month, December 2023.
Yes, if it offers both. They are different queries and different guests.
Collect keywords for each language separately, link the versions and check that each one is indexed. A plain translation without its own keywords rarely works.
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