This dental network SEO case study is about promoting every clinic, not just the brand: patients search for treatment in their own district, and each branch faces its own local results. For Dinastiya we built keywords by service and branch district in Moscow and Khimki, prepared pages to medical content standards and linked the site to the branches’ Yandex Maps listings.
According to Yandex Metrica, organic visits grew from 515 in January 2025 to 16,495 in October 2026, with almost 126,000 in the first ten months of 2026.
Clinics in Moscow and Khimki rank in their own areas without competing.
Pages show dentists and prices and make no promises.
Branch pages and map listings confirm each other.
Growth began in spring 2025: 1,556 organic visits in April, 8,029 in August and over 16,000 in October 2025. Since February 2026 the site has received more than 10,000 organic visits every month.
515 organic visits in January 2025 and 16,495 in October 2026 — 32 times more;
over 71,000 organic visits in 2025;
almost 126,000 in the first ten months of 2026.
The website has become the main source of new patients for every branch.
Dentistry is a medical topic, so search engines judge quality strictly: who treats patients, how clear prices are, and whether texts make promises the clinic cannot keep. Local signals — branch pages, map listings and reviews — work together. The site structure behind this was built in the dental clinic website project.
Here growth became visible after three months, and over 5,000 monthly visits by July 2025. Timing depends on the site’s condition and local competition.
With separate pages and keywords for each branch, so they never compete for the same query.
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