A dental clinic website for a network works differently from a single-clinic site: patients look for a specific treatment at a clinic near home. For the Dinastiya family dental network in Moscow and Khimki we rebuilt the site around that pairing of service and nearest branch.
Each clinic has its own page with address, dentists and booking, services are grouped by specialty, and every service page links to the branches that provide it.
From any service page patients see which clinics offer it and go straight to booking.
Specialties and costs sit next to the description, so there is no need to call for basics.
Each clinic has its own booking goals, showing which pages bring patients.
Dinastiya is a network of family dental clinics in Moscow and Khimki offering treatment, implants, prosthetics, children’s dentistry and orthodontics. Patients rarely travel far for a dentist: they compare clinics in their own area, so every branch needs to be visible on its own.
Each branch now has a page with address, hours, its dentists and booking for that clinic. Every such page can rank for local searches in its own district.
Service pages show who performs the treatment, what it costs and where it is available. The wording explains the appointment without promising treatment outcomes, in line with medical content standards.
The service-and-branch structure became the foundation for district-level SEO.
According to Yandex Metrica, organic visits grew from 515 in January 2025 to 16,495 in October 2026, and the website became the main source of new patients for every branch. How that growth was built is described in the dental network SEO case study.
Yes, if branches have different addresses, dentists and hours. A branch page answers local searches and gives the map listing a precise link.
At least guide prices for core services. Patients compare clinics, and a site without prices often loses before the first call.
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