A dental and cosmetology clinic website can easily turn into one long list of services in which patients cannot find their own. For Estetika, a clinic in north-east Moscow, we separated the two disciplines from the start.
Dentistry — whitening, implants, orthodontics, periodontics, aesthetic restoration — and cosmetology each have service pages with prices and booking. The site is built for local residents who choose a clinic close to home, and it was ready for local SEO from day one.
Dental patients do not wade through cosmetology, and vice versa.
Each service page shows the cost, so patients can compare clinics before calling.
The location near Alekseyevskaya and VDNKh is the main argument for local patients.
Estetika offers aesthetic dentistry and cosmetology in north-east Moscow. Its patients mostly live nearby: dental treatment and cosmetic procedures take several visits, and a long journey soon becomes a reason to switch clinics.
Each discipline has its own section with only its own services, so navigation stays short.
Every service has a page explaining what it is, what it costs and how to book. One page answers one query, which suits both patients and search engines.
A separate page introduces the doctors: in dentistry and cosmetology people choose a specialist as much as a clinic.
A two-discipline clinic site works like two small websites under one sign.
Dentistry and cosmetology have different audiences, queries and competitors. A mixed page confuses both the search engine and the patient, while separate sections let each discipline rank for its own queries. This structure became the base for local dental SEO.
Yes, if the disciplines have separate sections. Separate sites make sense only when they have different brands or addresses.
Ideally, at least for the main services or as ‘from’ prices. Patients compare clinics before calling. The site describes services and the visit, but never promises a specific treatment result.
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