SEO promotion

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Estetika Clinic

Local queries follow one pattern: service plus place, such as ‘implants near Alekseyevskaya’. Competition is lower than for city-wide queries and the intent to book is higher. Cosmetology queries compete with beauty salons, so that section was promoted on its own.

We started by collecting queries for both disciplines, selecting those tied to Alekseyevskaya, VDNKh and the district, and assigning each query group to one service page so that pages did not compete with each other.

The clinic website already had a page for every service, so SEO meant developing the site rather than rebuilding it. Each page answers the whole query: what the service is, its price, where the clinic is and how to book. Dentistry is a medical topic, so clear doctor pages and no promises of results matter for trust.

Should we create a page for every metro station?

Only for stations the clinic is genuinely close to. Clone pages for distant stations are demoted by search engines and mislead patients.

Do maps matter?

Yes. Many patients choose a clinic directly in maps, so the address, hours and services must match the website.

Can dentistry and cosmetology be promoted on one site?

Yes, if each discipline has its own section and service pages. Queries then do not overlap, and the site grows in both directions at once.