Contextual advertising
We launch contextual advertising that targets your audience precisely, strengthens brand trust, and turns your budget into a steady stream of leads and sales.
Managing contextual advertising is more than just launching ads — it’s a strategic process that begins with analyzing your goals and audience, and evolves into a fully functioning client acquisition system.
It’s a comprehensive effort that includes keyword selection, creative development, campaign setup, hypothesis testing, and ongoing optimization.
This approach turns advertising into a consistent source of leads and sales, rather than a one-time tool.
Well-structured ad campaigns deliver tangible results: they shorten the customer journey to purchase, boost brand recognition, and help your business scale in a competitive environment.
Tariffs
Our rates are clear terms and predictable results. Choose the format of cooperation so that advertising works clearly in the interests of your business and brings a measurable effect.
Basic start
Quick start and minimal budgets
Setup of core campaigns in Yandex.Direct: search and display (RSYA), basic analytics, creative development, and monthly reporting. Ideal for hypothesis testing and initial-stage promotion.
Steady growth
Systematic attraction of new clients
Full management of advertising campaigns with regular optimization, expansion of semantics and remarketing connection. A/B testing of ads and detailed analytics are included.
Maximum coverage
Selling and scaling without limits
Comprehensive support: all advertising formats, automated bid management, advanced targeting, end-to-end analytics and weekly campaign development.
Individual
Solutions for unique tasks
A fully custom approach: personalized strategy, flexible budgets, CRM integration, and ad setup across multiple platforms. Designed for projects with specific requirements and ambitious goals.
Этапы работ по проекту
Briefing and project audit
- Conducting a detailed interview to understand the goals, priorities and characteristics of the business
- Collection and analysis of input data: existing advertising campaigns, website, landing pages
- Research of competitors in Russian and international segments
- Analysis of promotion strategy, budget, seasonality and target audience
- Identifying the strengths and weaknesses of past ad runs
Strategy preparation and media planning
- Segmentation of the target audience and determination of priority areas of promotion
- Selection of key queries, targeting, remarketing audiences
- Drawing up a media plan: forecasting the budget, coverage and cost of the target action
- Formation of campaign structure (search, YAN, retargeting, branded queries)
Creating Ads and Preparing for Launch
- Development of ad texts taking into account the current requirements of Yandex.Direct
- Preparation of banners and visuals for YAN and media advertising
- Using Generative Tools for Creative Variations and A/B Testing
- Creating UTM tags, setting up goals and events in analytics
Launch and initial optimization
- Setting up advertising campaigns in Yandex.Direct (search, YAN, retargeting, dynamic ads)
- Connecting eLama, MyMarlin, Alytic or other automated betting systems (if necessary)
- Launching advertising with control over the correctness of impressions and tracking
- Initial monitoring of indicators (CPC, CTR, first conversions)
Analytics and regular optimization
- Weekly analysis of key metrics (clicks, conversions, cost per lead)
- Adjusting rates and budgets, disabling ineffective links
- A/B testing headlines, descriptions and visuals
- Optimization of landing pages together with the client (if necessary)
Scaling and development of the project
- Expansion of semantics and targeting (regional, brand, additional audiences)
- Preparation of seasonal and promotional offers
- Integration with CRM and end-to-end analytics
- Planning new advertising formats (Video ads, Dynamic remarketing, Look-alike)
Our projects
Conducting contextual advertising for the Kalibr shooting complex is a project where accuracy became the main strategy. To bring the club to the top of search results and attract new clients, we developed a comprehensive system: from a well-thought-out media strategy and detailed selection of key queries to launching campaigns that hit the target. Every […]
SEO GRAVITY –
a team of professionals
We have a genuine passion for technology, SEO, and design — this enthusiasm drives us to create not just websites, but digital ecosystems capable of propelling businesses to market leadership. Under one roof, we have brought together people who know how to combine aesthetics, algorithms, and meaning so that every project is born unique and, whenever possible, flawless (although perfection, as we know, is an endless process).
Our shooting club, SSK Kalibr, thanks the SEO-Gravity studio for creating a modern and functional corporate website. From the very first day, their professionalism and willingness to thoroughly immerse themselves in our field were evident, and as a result, the outcome exceeded all our expectations.
Questions and Answers
The cost depends on the scale of the campaigns, the number of focus areas, and the scope of work involved.
We offer transparent pricing: basic setup, ongoing management, and custom solutions for specialized needs.
The final amount is confirmed after the strategy and media plan are approved.
We recommend a minimum monthly ad spend of 30,000–50,000 RUB to gather initial data and test campaign combinations.
For more competitive niches and active promotion, a starting budget of 100,000 RUB is advised.
This allows the campaign to gain momentum and consistently generate leads.
Initial activity begins immediately after launch, with traffic arriving within the first few hours.
Typically, the first leads can be generated within 1–3 days, while full performance analytics become available within 2–4 weeks.
Contextual advertising displays ads based on user search queries and on partner websites.
Targeted advertising is configured according to interests, demographics, and user behavior on social media.
Contextual ads typically generate leads faster, as they target users with high purchase intent.
We handle the entire cycle:
- audit and media planning,
- keyword and audience selection,
- ad and creative development,
- campaign setup and analytics,
- ongoing optimization and reporting.
Yes, absolutely.
We handle keyword research, develop the campaign structure, write ad copy, create visuals, and test variations to improve conversion rates and reduce cost per lead.
You’ll receive clear monthly reports covering key metrics: impressions, clicks, leads, cost per lead, and return on investment.
If needed, we also integrate end-to-end analytics to track the customer journey from click to purchase.
Yes, geotargeting and audience segmentation are highly flexible.
We can limit ad impressions by city, region, or even specific neighborhoods, as well as take into account time of day, device type, and user behavior.
We don’t launch campaigns and let them “run on their own.”
Advertising is managed in a continuous cycle: analysis, bid adjustments, A/B testing, creative updates, and keyword expansion.
If performance falls below expectations, we’ll provide a clear improvement plan with actionable steps to boost efficiency.
Contextual advertising is a process, not a one-time action.
After the testing phase, we build a system of ongoing optimization to ensure the ads perform consistently and deliver a strong return on investment over the long term.
Комментарий эксперта
Advertising that works for your goals
Contextual advertising is more than impressions and clicks — it’s a precision tool that, when properly configured, turns user interest into leads and sales.
A systematic approach and continuous optimization help keep the cost per lead at a comfortable level, making advertising a reliable and predictable driver of business growth.