Reputation management
We build a reputation that earns trust, captures attention, and strengthens your brand image.
Reputation management is more than just review control or pushing down negative content. It’s a comprehensive SERM and ORM process that begins with monitoring brand mentions and leads to building a strong, positive online image for your business.
We create a results-driven reputation by promoting positive content in search results, systematically removing or neutralizing negative materials, and managing communication across all key platforms — from media outlets and directories to social networks and review sites.
This approach not only maintains trust but actively shapes a strong and reliable brand.
A well-managed reputation becomes a true business asset — strengthening audience loyalty, protecting against crises, and providing a stable foundation for growth and scalability.
Tariffs
Choose a format of work that will help you manage your reputation so that your brand sounds confident, inspires trust and creates a strong competitive advantage.
Basic control
Monitoring and image support
Tracking mentions in search and key sites, working with reviews, promptly responding to comments, monthly reports. Perfect for companies that need to maintain a stable reputation.
Active protection
Building Trust and Pushing Out Negativity
Comprehensive support: promotion of positive materials, optimization of Yandex and Google search results, management of reviews on popular sites, creation of expert content.
Reputation under control
Maximum impact on brand image
Full cycle of SERM and ORM: active formation of a positive information field, work with media and blogs, placement of PR publications, creation of new sites with brand mentions, daily monitoring.
Individual
A solution for ambitious goals
A personalized reputation management strategy for your business: any scale of work, priority tasks, ongoing analysis and support. Suitable for companies that need not only to protect but also to strengthen their leadership positions in the industry.
Stages of work on the project
Analytics and presence audit
- Conducting an interview with a customer: goals, risks, key tasks
- Collection and analysis of brand mentions in search, social networks, review sites, and media
- Assessing the positions of competitors and the level of trust in the niche
- Segmentation of sites by priority of influence on image
- Identifying risks: negative reviews, information attacks, weak communication areas
Reputation Management Strategy
- Formation of a matrix of works: SERM (search engine results) and ORM (social and external platforms)
- A plan to push out negative content and promote positivity
- Identifying sources for generating new positive content
- Developing recommendations for working with reviews and comments
Content creation and optimization
- Preparation of positive publications, expert materials, press releases
- Creation of texts and multimedia for websites, blogs, social networks
- SEO optimization of articles and company cards for promotion in search
- Preparing response templates for comments and reviews
Active promotion and displacement of negativity
- Posting materials on authoritative resources (portals, media, catalogs)
- Working with forums and reviews: forming a positive reference base
- Technical optimization of positive sites to increase visibility
- Monitoring content positions in search results
Analytics and ongoing support
- Connecting monitoring systems (Brand Analytics, YouScan, etc.)
- Daily monitoring of brand mentions and sentiment assessment
- Regular reporting: dynamics of positions, emergence of new reviews, efficiency of work
- Adjusting strategy based on fresh data
Our projects
A full range of reputation management works for the largest shooting complex in Russia: from a detailed audit of mentions and development of a SERM and ORM strategy to the creation of positive content, monitoring of reviews and systematic formation of a sustainable brand image in the digital environment. Reputation management was launched in November […]
SEO GRAVITY –
a team of professionals
We have a genuine passion for technology, SEO, and design — this enthusiasm drives us to create not just websites, but digital ecosystems capable of propelling businesses to market leadership. Under one roof, we have brought together people who know how to combine aesthetics, algorithms, and meaning so that every project is born unique and, whenever possible, flawless (although perfection, as we know, is an endless process).
Our shooting club, SSK Kalibr, thanks the SEO-Gravity studio for creating a modern and functional corporate website. From the very first day, their professionalism and willingness to thoroughly immerse themselves in our field were evident, and as a result, the outcome exceeded all our expectations.
Questions and Answers
Analysis of the current information landscape, strategy development, preparation and publication of positive content, SEO optimization, review and comment management, mention monitoring, reporting, and tactical adjustments as needed.
On average, it takes 2 to 6 months depending on keyword competition, the authority of platforms hosting negative content, and the intensity of the work.
In some cases, the first results can be seen within 4–6 weeks.
We use professional monitoring tools such as Brand Analytics and YouScan, along with manual tracking of search results, social media, review platforms, and media outlets.
All mentions are collected in a unified database for analysis and timely response.
Removal is only possible in cases where the content violates the law or the platform’s policies.
In all other cases, we suppress negative content by promoting positive and neutral materials to take priority positions in search results and shape a loyal public perception.
SERM is reputation management within search engines (Yandex, Google), with a focus on branded search results.
ORM is a broader concept that covers all platforms — including social media, review sites, marketplaces, forums, and news outlets.
The budget is determined by the current state of your reputation, the volume of negative content, the scale of your online presence, and the scope of work required.
Following the audit, we provide a detailed estimate and a transparent action plan with defined phases and KPIs.
We guarantee the execution of all agreed-upon activities and deliver predictable results.
However, maintaining a lasting effect requires ongoing support — regular monitoring and content updates — as search engine results are constantly evolving.
We set up an early warning system and provide a rapid response plan.
If negative content reappears, our team promptly steps in to suppress it or minimize its impact.
Positive changes in search results and audience response are often noticeable within the first month — new content begins to appear, and negative mentions start to shift downward.
The main effect typically takes shape after 2–3 months of consistent work.
Yes. ORM includes work across social media, review platforms, and marketplaces.
We can manage communication on behalf of the company, moderate reviews, publish positive content, and guide audience sentiment effectively.
Expert commentary
Reputation is an asset that works for business
Reputation management is not a one-time effort, but a systematic process.
When structured correctly, it helps the brand communicate more convincingly, while customer trust becomes a solid foundation for sales.
SERM and ORM protect the company from negativity, strengthen its image, and create an environment where the business can grow with confidence and stability.